公共英语辅导：一级阅读资料 Display of Goods

Are supermarkets designed to persuade us to buy more?

Fresh fruit and vegetables are displayed near supermarket entrances. This gives the impression that o

Sweets are often placed at children’s eye level at the checkout. While parents are waiting to pay, children reach for the sweets and put them in the trolley.

More is bought from a fifteen-foot display of one type of product than from a ten-foot one. Customers also buy more when shelves are full than when they are half empty. They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.

Useful Words and expressions:

1. aisle 走廊，过道

2. trolley 手推车

3. checkout 收款台

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